TWINS for PEACE
TWINS for Peace, a goodwill shoe brand from Paris, has recently launched the video of their second Shoe Project. After their first project to Brazil in 2009, the humanitarian shoe company embarked on their second trip a year later – a one week visit to Mozambique. The purpose of the trip, similar to that of their first trip, was to distribute shoes to the children in an orphanage in Massac, a small village on the outskirts of the capital.
Previously a Portuguese colony, Mozambique is a young independent country in South-eastern Africa that had been battered by Civil War, crippled by economic mismanagement and plagued by famine up till a peace deal in 1992. The country was able to enjoy a steady growth in its GDP but was set-backed again by alternating floods and droughts in the years between 2000 and 2002. Even today, poverty remains prevalent across the nation and more than 50% of Mozambicans live on less than $1 a day.
Founded in 2009 by twin brothers — Maxime and Alexander Mussard (great-grandsons of Hermés founder, Thierry Hermes) — and their childhood friend, Louis Felix de Fenoyl, TWINS for Peace’s philosophy “BE COOL, BE GOOD” rings clear to their social objective.
The act of providing shoes to an orphanage may be minuscule as compared to the prevalent problem of widespread poverty around the nation; however, the touch of kindness on each and every one of these children’s lives is a hope for betterment. Hence, the social objective of Twins for Peace is simple, but convincing: with every pair of Twins shoes sold, a second pair is donated to a child in a developing country. This is also a very symbolic act of giving less privileged children a solid footing in life.
Produced in a family-owned factory in Portugal and made with Italian fabric and leather, every pair of TWINS has its quality assured; all while still staying true to being eco-friendly by using 90% recyclable materials for its packaging. The most magical part about being part of this cause as a consumer is that every time you put on your pair of stylish and comfortable TWINS shoes, you are acting as a TWINS ambassador.
Having a humanitarian-focused business model also means that cost is a real factor. It is easy to draw up an idealistic charity model, but the success of the cause lies in coming up with an effective and economic plan that promises to be a win-win situation for all. Thus, each “second pair” of TWINS shoe to be given to these children are made locally in the Shoe Project’s country — not just as a way to reduce cost, but also to fuel the local economy by providing jobs for the community.
Each visit to the Shoe Project’s country motivates the TWINS team to plan for the next trip. Each new collection is also inspired by the sights and sounds of the places they have been to. The Fall/Winter 2011 collection is said to take reference from the modern art and cultural scene in Brazil and Africa, thus toying with colour contrasts and patterns.
For 2011, the team is planning for their Colombian Shoe Project. To be updated on each collection or project, you can follow them on their website, Facebook or Twitter pages.
All images from TWINS for Peace and Capucine Granier-Deferre
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