Triple Major Beijing: Small Store, Loud Voice
It is fascinating to see how retail fashion evolves, especially for those in the new fashion sector. In the case of Beijing, Triple-Major is a great example as it broke normal boundaries by starting something new in an unexpected location. Within months, this small store made headlines and went viral; intriguing many fashion websites around the world on what this tiny boutique is all about.
Hutong area is not your typical fashion neighborhood in Beijing. Depending on which way you see it, the narrow streets in this area are either charming or filthy (to some). But does it appeals fashionable wannabes? Indeed it has! When I was there on Friday in the early afternoon, 2 trendy customers with amazing avant-garde outfits walked in the store. It is amazing how Triple-Major pushes the boundaries of fashion in Beijing.
Triple-Major supports avant-garde designers. Naming some of the designer labels they carry, they have international designers such as Daniel Palillo, Mario, and Christophe Lemaire to local Chinese designers such as Makin Jan Ma and Dooling Jiang. Triple-Major has also recently opened their second outlet of bigger space in Shanghai.
To summarize their success, it’s all about risk taking. Triple-Major is also at an advantage as they are the first to go into a different direction, unlike other boutiques in Beijing. The founder, Ritchie Chan, was born in China but raised in Hong Kong and later on, Los Angeles.
In Singapore, Commes Des Garcons first opened its guerilla store single-handedly in a street previously unheard of called Haji Lane. Years down the road, Haji Lane is now a much sought-after street for retail fashion. Similar things are happening in many cities around Asia. It takes someone to take a bold step to do something different, that is what fashion is all about.
Text & Images by: Paul Khor
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