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Rookie | Tavi Gevinson

Tavi Gevinson is only fifteen this year, but she’s already got the entire fashion industry eating out of the palm of her hand. Her blog, Style Rookie has captured the attention of transfixed adults and kids alike and scored her front row invites to fashion shows and meetings with Karl Lagerfeld and Anna Wintour. She was also the muse for the Rodarte sisters’ Target x Rodarte collection in 2009.


A quick browse through Tavi’s blog quickly reveals that she’s nothing like your average teenager, nor is she your average ‘fashion blogger’ with fancy poses and impeccable outfits. For one, most of her wardrobe is derived from hand-me-downs and thrift shops. For another, her style inspirations come not from Vogue or ELLE but are chock full of references to movies, history, and music. From the feminist punk riot grrl movement of the 1990s, to films like Andrew Fleming’s The Craft (1996) and Sofia Coppola’s The Virgin Suicides (1999), as well as her overarching obsession with David Lynch’s two-season opus Twin Peaks; it’s evident that Tavi values inspiration and intelligence above the actual act of looking good in an outfit. For her, fashion is about more about channeling your interests and less about showing off how cute your butt looks in that new skirt.


Perpetually self aware and referential, Tavi can be seen as being highly precocious in many ways. However, she has proven herself to be much more than that. In several blog posts, she brings up pertinent issues on the relevance of feminism, the disposability of fashion trends, and what it means to be a teenager amidst the unrelenting whirlwind that is the 21st century. Dissatisfied with simply commenting on these issues, Tavi has also recently started her own online magazine, aptly titled Rookie and targeted at other teenage girls like herself. An unabashed celebration of all the awkwardness and uncertainty that comes with being a teenager, it offers columns dealing with important topics from sticker collections to first kisses and what kind of music a Plastic (via Mean Girls) would probably listen to. Don’t let its frivolity fool you, though. What’s much more important than what this magazine conveys is what it represents – A fearless DIY attitude and celebration of individualism that stands legions apart from the dime-a-dozen cookie cutter ‘fashionistas’ out there.


From designer muse to fashion journalist and magazine editor, Tavi seems to have it all down pat. Even if she stumbles a little along the way, it’s nothing that her unique brand of self-deprecating humor and intelligent and perceptive attitude towards life can’t fix. I can hardly wait to see what Tavi will be getting up to in the years to come, because she’s definitely here to stay.


Vist Tavi’s blog here (http://thestylerookie.com) and Rookie Mag (http://rookiemag.com) here.

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