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Recycle, Reconstruct, Redress


Introducing Redress!
Founded in 2007 by Hong Kong-based Christina Dean, Redress is an eco-friendly, fashion-focussed non-governmental organization. Their mission is to promote environmental sustainability in Asia’s fashion industry by reducing textile waste, pollution, water and energy consumption.

As part of her fashion activism, Dean is currently fronting a year-long campaign called “The 365 Challenge” where we will see her wearing nothing else but 100% dumped and donated secondhand clothes. The project aims to further promote sustainable fashion, reduce textile waste and illustrate the many ways good-quality clothing can be re-worn!



Are you ready for “The 365 Challenge”?
Ready.. get set.. Recycle, Reconstruct and Redress!

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