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Launch of Boy London Party | Actually+

From punks to new romantics to fashionistas, Andy Warhol to Boy George, The Pet Shop Boys to Madonna; you name it, you got it. They have all donned clothing from the iconic brand BOY LONDON with its significant eagle logo and the word “Boy London” in bold. Resurrected from the 70s and back with more attitude, Boy London is making a comeback to our new and hip generation!

On December 13, Actually+ celebrated the launch of Boy London in their store with a smashing party!  Crowd came in waves, ranging from fashonistas to club kids, all eager to get their hands on a piece of Boy London shirt or cap, which were freshly stocked in every rack and corner of the store just for the night. The caps in black sporting the word “Boy” in the front were sold out in seconds, faster than you can finish your Jägerbomb! Guests were entitled to get their photographs taken at our Boy London photobooth and boy did it start a snake-like queue! DJ Caden brought the house down spinning fantastic club music throughout the party as our guests mingled with friends, browse through apparels or helped themselves to refreshments provided by Patron XO Cafe.

The overwhelming positive response from the party put a smile on the faces of the Actually staff who spent every minute of their time during the week preparing the event to perfection. Three cheers for a successful launch!




Text by : Erin Riduan






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