Introducing Anderson’s: The Right Belt for You
Ever faced this same problem over and over again? Trousers that are too loose at the waist or yanking your pants up every time you stand, despite already having a belt on? That’s because you have yet to meet the right belt. However, if you were to, you could comfortably keep your pants in place. No matter how much you’ve eaten or how much weight you’ve lost, it will live with you. Here’s the solution to your pants problems: Anderson’s, the Italy-based company that has been weaving belts since 1966.
Founded by Carlo Valenti in 1966, Anderson’s is a family-owned belt manufacturer established in Parma. Well known for their quality and craftsmanship, they brought together premium materials and Italy’s most gifted leather artisans to create a line of beautifully made men’s belts. They developed new techniques and finishes, matched handcrafting with expert tooling, new technologies with the experienced eye. For 50 years, they have been crafting classic yet eye-catching belts, using carefully chosen leather from Italy’s finest tanneries and utilizing braided elastic.
Handmade from start to finish, Anderson’s belts are an authentic combination of premium leathers, materials and colours. All belts are finished and polished by hand using hard natural wax, giving them their “natural light”. By completing the whole process in-house, Anderson’s is able to satisfy all customers’ requests and maintain complete control over every step of production, resulting in a unique vision and uncompromising quality.
The most famous product would have to be its signature stretch woven belt, perfected with the “Anderson’s secret.” Once weaving is complete, the belt rests for two weeks during which it loses 10-15% of its length, allowing its different elements to fuse with the correct elasticity and resistance.
Instead of blindly following fashion trends, Anderson’s is all about style, tradition and heritage. “We are something different. An Anderson’s belt is an Anderson’s belt,” says CEO Riccardo Valenti. Anderson’s belts are distinct for their dapper colour palettes, attention to detail and impeccable quality. Today, their seasonal collections are stocked in cutting-edge independents, traditional tailors and giant department stores in over 80 different countries and exhibited twice a year at the most important men’s fashion events in Florence, Paris, Berlin, London and Moscow.
Launching this Friday, 9 December at our new Actually POP UP store.
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