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DR DENIM S/S’ 11


Dr Denim’s spring 2011 collection blends a modern take on denim history with a fashion range conveying
a sense of intellectual simplicity built on modern classic looks.

The well-dressed preppy theme dresses up the denim in a clean and colourful manner that matches with
the chino range. The range of plaid shirts adds fresh colours and a well-dressed casual appearance, mixing
the classic working class stereotypes in the form of continually important flannels with a fresh colour palette
and a slim silhouette. The mix of colours ranges to yellow, brown, shades of green, blue and red. The
spring is a good time to go colourful. Chino-coloured twill shirts with matching ties add a mid-20th century
army theme to build on the roots of the chino and denim, which have ties to American military history.

The collection takes on a modern and mature sleek look with a sense of calm, where colours are toned
down and less is more. Interesting cuts and a focus on the grey scale, blue shades and powdery accent
colours are key. Fabrics range from woven to tape knits and light weight denims as well as lace and sheer
fabrics, in fits which lean towards the oversized, creating a feminine, intellectual and contemporary look
on the one hand while flirting with army-inspired details on the other.

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