What went down at Digital Fashion Week 2013
Digital Fashion Week Singapore 2013 passed by in the wink of an eye and flutters of beautifully sewn fabric. Featuring works from many local labels such as Foreword and Triologie, it was held at the National Design Center from , filled with glamourous collections that had us wishing we were the models. It was streamed live on YouTube so people worldwide could watch it in real time. Online viewers worldwide could watch live action such as backstage, pre/post show interviews and runway shows throughout all major social networking platforms instantly. Viewers were also able to make instant purchases off the live runway.
Deejays Jean Danker and Glenn Ong were present along with many other local personalities. One of the most notable names was Naomi Campbell, making her Southeast Asian runway debut at Digital Fashion Week. Spotted giving autograph to fans was Devyn Abdullah, the first winner of The Face.
Devyn opened Mae Pang’s show as she flaunted her long legs in shorts with dinosaur skull prints and matching cardigan, thrown over a black mesh top. The prints were indeed a prominent part of Mae Pang’s collection, as dinosaur skeletons could be seen on many of her other apparels. She took advantage of the sheerness of her pieces, layering them as is typical in many of her previous collections. There was a sporty theme, as the models walked down in sneakers and jersey tops, but it was balanced out with mermaid skirts and culottes.
Max Tan’s collection had an air of edgy classiness. His androgynous, ready-to-wear pieces used more solid fabric to have a dash of masculinity, yet maintained the feminine touch to it with a gentle outline. He maintained a monochrome theme throughout the collection, the only colour being a soft grey with shimmery accents.
Wrapping up with the last show on 3 November was L’ile Aux Ashby. Both womenswear and menswear focused on bright digital prints, telling a story of rebirth and creativity. A minimalist approach was used with quirky colours, giving off a feel of a new day. It was fitting that this particular collection was the last show, as the darker shades signaled the ending of a day and in this case, the end to a stunning show.
With the increasing amount of fashion-related events here, Digital Fashion Week Singapore 2013 helped to further emphasize the growing fashion scene here. We certainly look forward to other fashion events that will grace our little island!
Text and images by: Arynah Aminuddin
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