ACTUALLY ••• OUTSIDE
A multi-brand fashion store for the fun and quirky.

BRANDS

 
 
 
 

keen footwear

Quality, Integrity, Health, Caring, and Pioneering – these are the values that drives Keen to work towards their goals. After a lengthy hiatus, KEEN is back on our little red dot. An independently owned outdoor footwear brand, KEEN has been working towards creating original and versatile outdoor products to improve lives and inspire others to take on more outdoor adventures. Launching the concept of hybrid outdoor footwear in 2003 with the Newport sandal, KEEN now followed up many other products like the Uneek sandals which have helped them to make a name in the industry.

 

Fjällräven

Ever since Fjällräven was founded over 50 years ago, they’ve had one main driving force – to make nature more accessible for everyone. Coming from the small town of Örnsköldsvik in Sweden where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that focuses on making nature more accessible for everyone. In true Scandinavian style, they put great importance in simplicity and practicality and always utmost respect for the environment.

Known as the brand behind the iconic Kånken backpacks, they also have a few other classics that stand out – the Greenland jacket, Vidda trousers and Expedition Down jacket.

 

lazy oaf

The brainchild of illustrator and designer Gemma Shiel, independent British streetwear label Lazy Oaf drives irreverence into everything it does, creating pieces with a warped sense of humour. With inspiration taken from youth nostalgia, teenage rebellion and refusal to conform to typical social norms, Lazy Oaf carries a mindset of not taking anything too seriously, poking fun at everything and anything. Sporting bold colours and graphic prints, Lazy Oaf is also known for having special collaboration projects with artists and creatives, from Don’t Hug Me I’m Scared, to independent brands like JuJu Shoes and even high concept collaborations like Warner Brothers.

 

FREITAG

Freitag was started by graphic designers Markus and Daniel Freitag who were looking for a water-repellent and multi-functional bag to hold their creative work. Inspired by the diverse traffic flow in Zurich, they started making use of used truck tarpaulins, bicycle inner tubes and car seat belts – which then led to the first Freitag bag. Freitag continues to be one of the leaders in the field of sustainable fashion, recycling 300 tonnes of tarpaulin annually and even using rainwater collected on the top of their production plant  for washing. There are now over 5000 Freitag products available from bags to accessories – each one unique and made of a materials. 

 
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CHPO

Founded in Sweden in 2013, CHPO is a watch and sunglass label inspired by skateboarding, music and art.
They strongly believe that their brand is Made for Everywhere, meaning while the brand offers the best value in terms of visuals, quality and social prices all people can afford, they as a  too take a strong social stand for an equal society without racism, homophobia and misogyny.
Every season, CHPO works out collaborations with different non-profit or charity organisations and ensures that all 100% of the profits are donated to their party.

 

dedicated

The negative effects of the conventional clothing industry have significantly outweighed the positive effects, easily being the second largest pollutant in the world, not to mention unideal working conditions – both in the cotton fields and factories. Therefore, Dedicated aims to be the positive alternative by using only organic and Fairtrade cotton to create their apparel, ensuring that the most sustainable fabrics are used and that farmers and workers work under secure and decent working conditions. Profits from apparel sold are donated to villages for investments in schools, infrastructure and other social improvements.

 

DR DENIM

Every day is a denim day at Dr. Denim. Dr. Denim creates affordable staples to live your life in, whether heading for a casual lunch, a wedding, the meeting or even to bed – denim is always there with you. Dr. Denim swears upon innovation, knowledge and valuable quality. They deliver on this promise and create denim for every day - pieces to live your life in. Street-smart product development and perfectly fitted jeans is the way forward. That is where their heart is, what they believe and they achieve to be your best companion every day – just like a perfect pair of jeans.

CHUMS

Established in 1994, CHUMS is Japanese lifestyle and apparel company that produces quality clothing, gear and accessories for outdoor use. Easily recognised by the brand mascot, “The Red-Footed Booby Bird”, CHUMS creates colourful and functional apparel, appealing to outgoing to active youths.

 

NATUREHIKE

Naturehike is a professional outdoor product brand established in 2010 that strongly advocates the concept of “light outdoor travel”, providing high quality lightweight outdoor products. Specialising in product research & development, design and manufacture, they sell hiking, climbing, camping and various other outdoor sports products.
All products are natural, lightweight and professional equipment for outdoor use, and they go through sophisticated manufacturing and testing processes. All products are tried and tested by outdoor experts, who they involve in the manufacturing process from beginning to end. Customer experience and feedback is also taken into great consideration to ensure further development and improvement of our products, and that all products are of the best quality.

 

united by blue

For every product sold, United By Blue removes one pound of trash from the world’s oceans and waterways. The team behind United By Blue realised how overwhelming the amount of plastic waste that is washed up in oceans and waterways daily is, hence they started the brand in 2010 with the idea that a successful outdoor brand can do serious conservation work. Believing that products created for the outdoors should also be kind to the outdoors, United By Blue ensures that all materials used are sustainable, while ensuring that their suppliers too follow environmental standards.