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BOLLYWOOD Kitsch

What is the first thing that comes to mind when you hear the word, ‘Bollywood’? Over-the-top storylines? Glamorous song and dance sequences? Vibrant colours? Now you can own a piece of this crazy, colourful world thanks to the superbly talented duo behind the popular kitsch accessory line – ‘Item Number’.

Inderjit; a seasoned fashion stylist, along with Arif; a self-taught artist, started this line in 2010. Their first collection – aptly titled ‘Bolly-Licious’ – is a playful collage of Bollywood imagery infused with kaleidoscopic colours. It offers a mélange of chic cushion covers, notebooks, mugs, clutches and more.

In their words, Bolly-Licious is a tribute to Bollywood: a legendary place where today’s nobodies are transformed into tomorrow’s sensational stars. Hip, quirky and unique, Item Number’s cool collectibles are sure to add a dash of style and zing to your home or wardrobe.

Serena Vora

Visit Item Number’s Facebook Group @ http://www.facebook.com/itemnumber

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