Actually’s 14th Anniversary & F704 Cake Bag Launch
Neither a cake nor a bag, it’s a celebration!
In case you missed it, Actually store, one of the longest operating home-grown, multi-label concept stores in Singapore has celebrated its 14th birthday at its current humble abode at orchardgateway on 2nd November 2019.
Actually collaborated with Freitag, our favourite Swiss brand who stoked the upcycling craze, for this special occasion to produce 400 pieces of limited edition bags called F704 Cake Bag. The Cake Bag is known for its rarity and special features. The much-loved shopping tote has only been launched at selected stores worldwide such as Societe Anonime Italy, Urban Research Japan, just to name a few. After a blue moon the bag has finally landed in the hands of ever loyal Freitag fans in Singapore and South East Asia again.