|Alongside the bag launch, there were few activities planned for everyone such as Freitag’s most-liked “Make A F-ake” booth right outside Actually’s store where customers could customise their very own keychain. Of course, we did not forget the tradition of serving ice cold beers to everyone while they nibbled on our favourite snacks, kacang putih.

Last but not the least, the event was planned to pay recognition and appreciation to those who have been with us for the past fourteen years, some of Singapore’s first Freitag enthusiasts were spotted at the event and made sure the day wass extra special to them, we made a huge photomontage of our customers from fourteen years ago and encouraged them to look for their old photographs and if they could, a Freitag gift of your choice will be bestowed.

After an infinite planning, the event was definitely two-thumbs up!  All 400 Cake Bags were sold out within 4-hours and we would like to thank every single one who attended, especially those who took time and effort to fly down to Singapore and of course, our beloved VIPs who were also the early birds that day and always present to many of our events, thank you! Till our next one!