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Article: A BLAST FROM THE PAST!

A BLAST FROM THE PAST!
bonanza

A BLAST FROM THE PAST!

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A BLAST FROM THE PAST!

When FREITAG’s campaign material buyer Zepa found an old tarp backpack hidden away at the back of the warehouse, she didn’t know if it had ever really been an official FREITAG product. However it didn’t take long for her to find out that it was one of the first two FREITAG backpacks from 1997, and it took her even less time to bag it for herself. Since she started walking around with her new fave, people in F-stores, warehouse and customer service started bombarding them with inquiries about the two FREITAG ur-backpacks. As a result, FREITAG decided to produce another 3500 unique copies of each of the two design classics: for all F-ans who were still too young or not even born in ’97, and for everyone who missed it back then.

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The old but new great-great-grandparents of every FREITAG backpack, F132 FURY and F133 BONANZA, have returned for the time being are now available for purchase at Actually while stocks last.

Each person is limited to the purchase of x1 FURY and x1 BONANZA.

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AliWALL – The Side Showcase
art

AliWALL – The Side Showcase

An open call to young / aspiring street artists.

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socks appeal x Minju Kim, Nathalie Lété and Mogu Takahashi
collaboration

socks appeal x Minju Kim, Nathalie Lété and Mogu Takahashi

Knock your socks off with socks appeal collaboration launches.

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