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An interview with Anna Popovich

I’m sure a lot of us fashionistas are still very inspired by the Fashion Month that has just gone by. So was I!  After seeing a fresh take of modern classics at Anna Popovich show, I began on a journey to find out more.
Shooting Anna’s AW12/13 collection was exciting. But what stood behind it? Let’s find out.


Tell us a bit about yourself and your style as a designer.

I started my label, Anna Popovich a couple of years ago making bespoke and made to measure dresses. This season I’ve produced a ready-to-wear line of 15 looks. My background in costume, working in wardrobe for various opera companies, has provided me with a wealth of inspiration of historical dress from which to explore more abstract concepts. I like to use strong colours and a mixture of tactile textures


Do you remember the first piece of clothing you created?

Yes! It was a dress for my doll. I can’t remember it exactly but I do remember it being an over ambitious design for a 6 year old!


Do you have a fashion idol or a designer that inspires you the most?

I am a huge fan of Alber Elbaz for Lanvin. There’s so many personalities and designers who inspire me but he consistently produces collections that are avant-garde while still appearing effortless and flattering for women of all ages.


In short, how would you describe a woman wearing your clothes?

I had a customer come to my studio today to view my collection – she was confident, slightly eccentric and had such an individual and enthusiastic approach to design – that is my ideal woman! I love women wearing my designs to really enjoy them and make them their own.


If you could design an outfit for any fashion icon or historical person, who would you pick and why?

Tilda Swinton- I think every designer would! She has such a unique beauty and strong sense of style. I always love seeing what she wears on the red carpet, her choice is always so refreshing.


How do you usually prepare before creating a new collection/garment, is there anything specific you do to get inspired or does it just come naturally?

I prepare a collection by researching first, like you would for an essay. I might start with some images that interest me but it could just as easily be a book or even just a question. I build from there, writing, drawing, collecting images, reading lots, trying ideas out by draping on my mannequin.


How were you working on your latest collection?

My lastest collection was inspired by the film A Single Man, directed by Tom Ford. I was really taken with the way the film visually contrasted moments of lightness with the otherwise suicidal feelings of the lead character. As a result I chose to contrast the restrictive respectability of classic menswear with typically feminine draping and sculpting of fabric.


Can you say that taking part in London Fashion Week has changed your career?

I think it has; so many more people are aware of my label as a result of showing my collection at London Fashion Week and I’ve received such positive feedback both on the night and after in the form of some great reviews.


What are your plans for the near future?

Starting the next collection! I’m hoping to have my A/W 12/13 designs stocked in a couple of boutiques and Elina and I are working on a very exciting project…but we’re still at the concept stage so don’t want to give to much away…


What advice can you give to young designers that are just stepping into the fashion world?

Start small, but the main thing is to start. There are so many ways to show and sell your work now online which means you don’t have to have huge star up costs so just give it a go.


-Elina Lukas


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