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10th Anniversary Special: ‘Make A F-AKE’ Event

As part of a series of celebration for Actually’s 10th anniversary, a one-day Freitag event was held on 7th October. Freitag’s largest black and white collection in Singapore was released, alongside with a ‘Make A F-AKE’ workshop, where the first 200 people were entitled to design their very own Freitag key holders using ready-made tarpaulins.





Customers could also customise their Freitag bags with the unique and limited edition Freitag stamps designed by Daniel Freitag. It was enthralling to see how people mix and match these special stamps to decorate their bags.




The event officially started at 1pm, with a long queue of people waiting outside in anticipation. Within the first 10 minutes of the event, the store was swarmed with many excited customers.




It was also a pleasure to have Jeannine, Freitag’s Senior Sales Manager from Zurich, to grace the event. She interacted with many of the customers and helped them to customise and decorate their Freitag bags with the stamps.




Everyone was thrilled to have a try in making their own key holders and most of the tarpaulins were gone within the first two hours. The Freitag black and white collection was a hot favourite too, emptying the shelves quickly.




Here are what some of the customers have to say about Freitag and the event:


“I love black and white. My Freitag bags are something that I can use every day. The colours are nice and vibrant, which is why I was attracted in the first place. I just love it!” – Pamela Seto, a Freitag lover



“I really like the material of the Freitag bags and how long it lasts. A lot of people carry them too. My favourite product will definitely be the Voyager.” – Kamsani, a Freitag Enthusiast



“The event was really good and well-organised. It was well marketed as well, since I personally felt a lot of suspense, leading up to today. Last night, there was a nice sneak preview of the bags, so my friend and I were speculating the photos on Facebook.” – Darren Tan, a long-time Actually and Freitag lover



“The material is what I’m fond of, as it’s washable and I’m a clean freak. I have lost count of the number of Freitag bags I owned but I think I have spent more than $10,000 on them.” – Debbie Ong, a Freitag Enthusiast



The event was a great one, celebrating Actually’s 10th Anniversary and gathering all the Freitag enthusiasts together to interact and share their love for Freitag. Definitely looking forward to more events like this in the future!


Photo Credits:  FJ Lim

Article Written By:  Jovene Chua

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