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As much as we love to proclaim our insatiable passion for fashion, lifestyle and design loudly with ear-deafening capitals; we would also like to partake in raising awareness towards lamentable social issues and to translate airwaves of love to communities undergoing martyrdom – physical abusement, sexual violence, identity struggles, psychological abusement, prejudice, negligence and many more.Like rough diamonds in the making, victims emerge from harsh tribulations stronger.

The diamond in the logo represents the gem in all of us. Not everyone is borne a perfect cut. Some of us have had rougher edges in life. Thus, we chose the diamond as we believe that no matter how dark, dirty or damaged the rock may be, with enough love and acceptance, the diamond will still ultimately shine.


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