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What’s new at Pitti Immagine Uomo

South Korea is the Pitti Guest Nation - 017
It has been four years since I last visited Pitti Immagine Uomo – a leading international menswear fashion fair in Florence, Italy. After seeing what this year has to offer,  the fair is still exciting as always; stimulating fantasy and a perfect mirror of what is happening worldwide in men’s fashion. Here are a couple of events I attended for ActuallyMAG:

Guest Nation : South Korea

As some of you know, I was one of the earlier and most enthusiastic supporter of Korean fashion (read up on Korean culture if you have time to spare) since 2008 when I attended Seoul Fashion Week for the first time. Since then, Korean designers are well appreciated and succeeded in being well-known at international level (Paris, Milan, New York and all over the world). One of the main features of Korean fashion is a binomio of two words : tradition & technology.

We can find the same binomio in the music of the concert we saw outside the Polveriera(‘gunpowder deposit’) within the Fortezza da Basso. Fortezza da Basso is the medioeval fortress downtown Florence that guests the Pitti Uomo twice a year from mid-January(Fall/Winter) to mid-June (Spring/Summer). The sound was a fusion of traditional Korean music mixed with stoner/slodge metal rock, which reminds me of The Melvins. Finishing off the performance was Hip-hop duo, DJ Dguru.




South Korea networking party and performance - 011

You can take a look at the performance in the link below:

Concerning style in Korea, I would not like to repeat myself so do take a look at my previous coverages of Seoul Fashion Week in the links below which are viewable here on ActuallyMAG.


On another note,  how about Singapore as the next guest nation at Pitti?




De' (Millennials) Costumi curated by Stefano Tonchi - 006
Stefano Tonchi’s Millennials

Outside the Fortezza, one of the most interesting happening around was De’ (Millennials) Costumi, a personal review of Monsignore della Casa XV century’s « Galateo » (« good manners ») by Stefano Tonchi, editor in chief of the powerful magazine,  « W ». Stefano curated an exclusive and contemporary vademecum for today’s young gentlemen; the generation Y otherwise called the ‘Millennials’. Other than the mise en scène of a selection of clothing and accessories that represents the taste and lifestyles of today’s society, Stefano dedicated a multimedia video in order to explain his view of such contemporary « Galateo ».


De' (Millennials) Costumi curated by Stefano Tonchi - 011

On the other hand, the wardrobe inspired by Stefano isn’t just an expression of style, but is a real wardrobe that can be viewed and purchased online only at www.thecorner.com (Yoox group).




Happiness @ Museo Buonarroti

The night was spent at the Museum Michelangelo Buonarroti (it has 450 years since his death), together with the Italian brand Happiness, who provided a tribute to one of the most influential artist of Italian Renaissance. Drafts, sculpture and architectural details of the supreme artist appeared on the printings of the clothes’ (one of specialties by Happiness) giving to the 2015 Spring/Summer collection a fresh-but-not-silly look, available for both women or men.






Text by: Gabriele Gattozzi
Images courtesy of: Pitti Immagine





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