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Seoul Fashion Week Box #3: Updating Bauhaus

The story about Bauhaus in Seoul it’s very interesting. As probably most of you know, Buahuas was a school of architecture and design active in Weimar and Dessau (Germany) during the 20s. After Nazis took power, Bauhaus teachers – since they were considered too socialist – was forced to escape Germany, someone of them going in the Soviet Union and others in the US. One of them, Ludwig Hilberseimer – author of masterpieces as “The Vertical City” and “Planning Big Cities” – was involved by US forces in South Korea in order to rebuilt Seoul. And the result is what we see now in the Korean metropolis.



D.Gnak by Kang.D is a carefully crafted brand targeting men who have a strong fashion sensibility, displaying features of quality and style, with a youthful exuberance and pleasure in life. In full Bauhaus spirit the theme of the SS2013 collection is “The Harmony of Line and Plane”. The designer Dong-Jun Kang is permanently committed in the quest of menswear’s new shapes and details, using very light weighted fabrics as cotton, linen and modal, while the collection – except a couple of items in beige – is a triumph of non-colors. Exciting the closing of the show with a live performance by the hip-hop duo “Drunken Tiger”. www.dgnak.kr



Very plane lines also for Leigh designed by Lee Sang Hyun (one among the young designer “upgraded” from “Generation Next” to “Seoul Collection”. Leigh slogan is “a concept of classic, presenting liberal though in a modern way” while its target is a man with a round character. As for D.gnak, light weighted fabrics, non colors a part some appearance of red blue and beige. Well choosen – as usual – the soundtrack of the show. www.studio-leigh.com



No catwalk but an intriguing tableau vivent for Jehee Sheen. The designer is focused on the exploration of humanity: models entrapped in chromed metal boxes and enchanted by a magic live violin player are for sure a metaphor of our lives. Jehee Sheen believes that fashion is above all mere artistic amusement and it may have the ability to remedy the essence of human life. In few words, fashion as a religion as well as a philosophy. Style, fabrics, non colors are not far from previous two brands mentioned above, a part only one model dressing completely in yellow. Long life to the Bauhaus followers!



Gabriele Gattozzi


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