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PROJECT NIPPON

Sometimes, shopping is not always a guilt trip. What if it were for a good cause?

By now, it is no secret that Japan is in dire straits and in need of all the help they can get. ACTUALLY is launching “Project Nippon to help contribute to this cause. We have designed special tote bags  made of Tyvek – a material that combines the best characteristics of paper, film, and fabric in one – with the help of 4 artists who graciously contributed their individual artworks for the design of the bags. Also, this is our first collaboration with Jonathan Leong and Mode.

As visually different as they may be, the 4 illustrious artworks carry the same message – a symbolism of Hope for the Japanese. The 4 artists explain their designs as follows:

Bjorn Yeo – AFFECT THE BUTTERFLY EFFECT : “In 1972, American mathematician and meteorologist, and a pioneer of chaos theory, Edward Lorenz, first postulated that weather systems are so fragile that a butterfly flapping its wings on one side of the globe could set off a tsunami on the other. “The Butterfly Effect”, as the theory was named, has now come to signify how small actions, no matter how insignificant they seem, could cause a chain of events leading to large-scale alterations of events down the road.

The multitude of butterflies fluttering haphazardly within a rectangle signifies a call for action to affect communities in need, no matter how seemingly small the action could be.”

Ee Shaun – “I created this design to bring some cheer and smiles to the Japanese people in these times of crisis. Gambatte Nippon!”

Ferdi Trihadi for Mode – HOPE 0311 : “Though submerged in unending tragedy, hope grows and prevails in the Land of the Rising Sun.”

Jonathan Leong aka. Zxerokool – “Bonsai tree cultivation is a Japanese tradition that dates back over a thousand years. I used a visual of the bonsai to represent the creativity and resilience of the Japanese people. The tiled graphical squares juxtaposed against the image of a bonsai tree, reflects the way the Japanese often use technology to their advantage in overcoming the constraints of their natural surroundings and circumstances.”

The totes are now available at ACTUALLY…, ActuallyActually and VERY Wooonderland at $10 each. All proceeds from the sale of the bags will go into Mercy Relief’s Aid for Japan.

ActuallyMAG

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