Make Sense | PRIMERS Prepwork
Men get a kick out of reading tech specs in geek lingo, such as overclocking, quad-core processing and vertex buffers. Women, on the other hand, decipher beauty jargons such as AHA, SPF and BB. In making sense of beauty mumbo jumbo, let us unravel in the relatively new field of Primers.
Primers are noticeably stocking up at both make-up and skincare shelves; even savvy beauty consumers would be confused from browsing the aisles for the sheer variety of choices.
The cosmetic industry researchers are amongst the cleverest lot in identifying product gaps, and then conjuring new offerings to fill up those gaps. Skincare and make-up products have been around for decades, but they are products of different natures and have been lacking a connection.
Enter Primers; or more commonly known as make-up bases, the bridging product between the two. It started with simple needs of preventing make-up products from streaking, and for them to stay on longer. Now, primers boast extra capabilities such as enhancing flawless skin (even in demanding situations such as High Definition scrutiny) and possessing sunscreen properties amongst its bountiful list of benefits.
Admittedly, make-up is made of chemical components that are unnatural for your skin’s composition; which is how primers help by preventing it from being in direct contact with the skin pores.
It is also aesthetically beneficial that make-up goes on a primed face canvas, as it blends better and allows for smoother application. The application of primers is a step post-skincare and pre-make-up; applied sparingly to targeted areas (T-zone, cheek bones highlight) or evenly over the face.
Interested in using primers now but utterly confused on where to begin? Fret not. We have picked out a few products and categorized them in relation to the various skin types. You can thank us later.
1. Oily, blemished skin – Primers mattify by preventing oil to permeate through; especially helpful in reducing excess shine on the T-zone. It also helps disguise skin flaws and imperfections pre concealers, reduces redness and calms inflammation on sensitive skin.
2. Dry flaky skin – Primers moisturize and keep skin hydrated, while preventing flaking skin from showing when in contact with powder based make-up products.
3. Aged skin with lines – Primers act as lines/wrinkles/grooves/pores fillers and makes pores less visible in appearance. Handy, eh?
4. Dull skin with uneven skin tones – Primers even out the skin tones and adds a radiance and glow to the skin without obvious shine, typically by including micro light reflective ingredients.
FAQ: “Do we really need separate primers for eyes or lips?” The answer is no. A decent non-greasy eye gel or lip balm from your daily skincare routine will suffice. Make-up artists also use a cream based eyeshadow in a neutral skin tone to prevent eye colours from creasing or fading.
– Rowene Law
Images credit: Mac, NARS, Laura Mercier & Clarins.
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