Hounds of the Baskervilles
Tucked amidst the quirky and vibrant shop houses in Bali Lane and just steps away from the hip Blu Jaz Café lays Singapore’s first concept barbershop, Hounds of the Baskervilles. Having been the talk of the town ever since they opened in August, Hounds of the Baskervilles offers straight razor shaves, haircuts and tattoo services.
ActuallyMAG had a chat with the owner, Feroze McLeod, and he tells us why Hounds of the Baskervilles is a perfect place for gentlemen, especially in the month of “Movember”.
Greetings Hounds of the Baskervilles!
Please introduce yourself and your team.
Feroze McLeod’s the name. I run the Hounds of the Baskervilles tattoo shop & barber parlour. I’m a barber/tattooist and working with me are KC who barbers and Julian who tattoos with me in the shop.
Your parlour’s name “Hounds of the Baskervilles” derived from a Sherlock Holmes book.
Why the name?
I’ve had the name in my head for about 4-5 years and keeping it a secret was hell for me. The reason I liked the name so much is because it really was a perfect description of the shop. To refer to it as a collective. We are a collective of craftsmen who barber, tattoo, paint etc. In the Sir Arthur Conan Doyle book, the Hounds of the Baskervilles was a legend and a curse. It intrigues the reader and I think it has a similar effect on people who hear about the shop. And in a sense also the art of murder is also a craft, as gruesome as that sounds. So the name really works for us in that sense of an undertone, secretive force that quietly work on their individual crafts.
Your tattoo/barber parlour has a very unique interior of “Old English” (late 1800s~early 1900s ) feel to it that is very refreshing. How did this concept came about & why this concept?
I’ve been planning the shop for about 4 to 5 years and I’ve been a big fan of that period and wanted to create an atmosphere where that period can exist juxtaposed with today’s technology. With that much planning involved is also the reason why I got the shop looking how it does now. Everything over the last 4 years or so I’ve seen and thought, “I need that in my shop,” I managed to sort out by the time we had it up and running. A lot of my artwork is also inspired by the barbers and imagery from that period and I find myself delving in the period as well. Which is why I dress the way that I do.
The walls of your store are filled with framed posters of classic gangster/mafia movies. Are some of the movies your personal favourite?
Actually (pun intended), the only Mafia movie poster is Goodfellas and Public Enemies. Most of the movie stills and posters are from movies like Casablanca, Citizen Kane, Dracula, The Artist and so on which are all just Classic films that are legendary and that inspire me. The shop also has studio lights and director’s chairs since I’m a big movie lover and to add to the atmosphere and have the shop look almost like an old film set.
How has the reception from the public been so far?
The reception has been exceptional. We have gotten a lot of attention from the media and magazines and fashion labels. We are involved with the first ever Movember Singapore event here that will be held in the shop, as well as events for Penhaligon’s in Ion orchard, Ed Et Al Bespoke Shoes, Fred Perry, White Rabbit and a ton more. So we’re extremely excited to showcase to Singapore what we’re made of.
Your team and yourself look so dapper in fine menswear and suits. Is it tough dressing up every single day?
It’s tough in the sense that clothes like these cost quite a bit but thankfully since our opening, a lot of people have been kind enough to give us some gear to wear for example Oldman Handmade bow ties and accessories, Fred Perry and more. We also feel way more comfortable in our look since our whole collective dresses this way and sets a standard. It is very important to us to dress this way also because we need to let people know they can trust us to make them look good. Especially with something so permanent as a tattoo and something so major to a man which is of course, his grooming.
What were the other concepts that you would have consider if you did not settle with “Hounds of the Baskervilles” current concept?
Because this is driven by a passion, it was always this and always be this.
Last but not least, if you could change one thing about “Hounds of the Baskervilles”, what would it be?
Quoted as a “sanctuary for a man to be a man”,
Hounds of the Baskervilles is located at 24 Bali Lane and open for business daily.
More information can be found on their facebook:
– Erin Riduan
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