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Actually We’re Nine

As we celebrate our ninth anniversary this year, we are more than thrilled to announce the launch of our very own label. For all these years, Actually has been engaging with its audience, bringing a new concept to every store opened and evolving according to the needs and shopping patterns of its customers. It is about time we take the next step, or perhaps even a leap, and this is it!

Proudly produced by our young and energetic team of creatives, the Actually label is created for everyone, and for everyday use. Consisting of two distinct ranges, the CLASSIC & the KOOKY, our overall vision is to provide essentials of high quality with a bit of a twist yet keeping it pocket-friendly.